September 26, 2023

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Your marketing strategy requires higher simulations

Your marketing strategy requires higher simulations

Most companies are going through a extra demanding enterprise setting that features:

  1. Growing buyer expectations for improved high quality and sooner supply.
  2. Stronger rivals.
  3. Extra complicated services and products.

One consequence of this enterprise setting is shortening product cycles. On this setting, CIOs can champion enhanced simulations to scale back threat and advance the marketing strategy.

“We imagine refined simulations are important to make sure that firms obtain speedy, high quality product improvement,” says KeeyRyong Track, chief working officer (COO) at MORAI, a South Korean know-how firm that develops simulation platforms for a lot of industries and purposes. “We’ve seen firms flounder as a result of poor software program instruments, insufficient simulation design and uneven knowledge high quality.”

Your marketing strategy requires higher simulations
credit score: MORAI

The advantages of enhanced simulations embody the next:

  1. Decreasing the price and elapsed time of product analysis and improvement cycles.
  2. Simulating conditions which can be too harmful or costly to check in the actual world.
  3. Eliminating or lowering the price of constructing bodily prototypes.
  4. Reducing the manufacturing value of merchandise by lowering capital expenditures.
  5. Bettering product security, effectivity and reliability.
  6. Reducing working prices whereas enhancing vitality effectivity and sustainability.
  7. Lengthening helpful product life.

At CES 2023, MORAI demonstrated an utility for verifying the security and reliability of autonomous autos. Because the variety of autonomous automobile producers has grown, the demand for its software program and providers has elevated. MORAI’s mission is to make the world safer with its best-in-class simulation platforms that assist researchers and producers take a look at their merchandise successfully and rapidly. The simulation outcomes result in product enhancements.

“Having demonstrated the performance of our simulation software program via profitable initiatives with main South Korean firms, together with Hyundai and Samsung, MORAI is able to broaden to different nations,” mentioned KeeyRyong Track. “Our software program is interesting as a result of it bridges the historic hole between cost-effectiveness and superior simulation know-how.”

credit score: MORAI

MORAI differentiates its product within the simulation software program market by:

  1. Automating the model-building course of higher. MORAI can construct over 95 per cent of the mannequin via software program. Others obtain about 60 per cent and should full the remaining manually. The profit is lowered elapsed time and price.
  2. Providing simulations as a Software program as a Service (SaaS) on AWS. Others require an in-house computing setting. The profit to clients is entry to huge computing capability and avoiding important upfront prices in favour of a pay-as-you-go strategy.
  3. Incorporating extra environmental variables like climate into the simulation than rivals. This characteristic creates simulation outcomes primarily based on extra lifelike eventualities which can be extra broadly relevant.
  4. Providing simulation software program customization providers. By comparability, most rivals solely provide software program configuration. Customization will increase the simulation’s worth to the shopper’s distinctive necessities.
  5. Including refined verification instruments to verify the accuracy of its simulations. This characteristic builds buyer confidence within the simulation.
  6. Supporting increased constancy simulations than rivals the place wanted.
  7. Compatibility with rivals’ merchandise. The profit to clients isn’t forcing an instantaneous determination about which simulation software program package deal to maintain.


What concepts are you able to contribute to assist companies strengthen their use of simulations? We’d like to learn your opinion. You’ll be able to share that with us beneath. Choose the checkmark for settlement or the X for disagreement. In both case, you’ll be requested if you happen to additionally need to ship your feedback on to our editorial workforce.